Dear Real Estate Agent

Dear Real Estate Agent

Hope your Valentine’s Day was filled with love and promise! I always find that Valentine’s Day is the turning point from our long winter with the promise of spring in the air as the days are getting just a little bit longer and the sun shining brighter. Of course, this also means that the Real Estate market is also picking up as homeowners think about selling and buying.


Home Staging, to enhance the presentation of a house in the real estate market so that it sells quickly and for the most money, is quickly becoming the way to successfully market a property. I hope that it is part of your marketing plan for your clients.

Real Estate Agents who incorporate Home Staging into their service to sellers benefit greatly. How you might ask? Let me tell you.

•  Staged houses present better than competing, non-staged houses. This means that pictures look better on MSL, websites and in print. We all know that about 90% of perspective buyers search on the Internet first, so do yourself a favour – offer Home Staging as a way to attract both the sellers and the buyers to your business.

•  Staged houses motivate other Real Estate Agents to show your properties, because they show well and are move-in ready! Anything to make someone else’s job easier benefits you!

•  Statistically* Staged houses spend about 78% less time on the market than non-staged houses. This means that you save in your overall marketing costs.

•  Your reputation as a “go-to” Real Estate Agent increases when you incorporate Home Staging as part of your marketing because you are successful!

•  Buyer confidence increases when you present houses for sale that have been Staged. They know that they are looking at something special. This continues to help build your satisfied client base.

•  And best of all, leaving the Home Staging to a Home Stager, frees you up to do what you do best – SELL HOUSES!

I could go on and on with the benefits for you incorporating Home Staging into your marketing plan. If you would like to continue this conversation and find out more of what I am now up to – give me a call – I’d love to have coffee with you (my treat). I can also help you know how to talk to your clients about Home Staging.
homeready@homereadyhomestaging.ca, 613-894-4155.

Hoping to talk with you soon!

Best Regards,

Kathryn Wilson,

Certified Canadian Staging Professional,  Professional Colour Consultant.

*RESA - The Real Estate Staging Association Statistics Report, 2010; http://www.realestatestagingassociation.com/

                      

New Mirror or Redesign?

I recently helped a client redo their bathroom and instead of taking down the old mirror which was steadfastly fixed to the wall, I used a edging product found at Lowe's to frame the mirror and WOW, a brand new mirror.  Much cheaper than purchasing a new mirror and very easy and quick to install.  Several different choices of frames too to suit any decor.  This one matched the new vanity and the look is totally updated.



The bathroom and mirror before Redesigning

The product is simply called "Mirror Edge" and all you need is a tape measure and utility knife to score where to snap it to fit around the perimeter of the mirror.  Double sided tape is included or you can buy a special glue as well for permanent adhesion.






The bathroom after the Redesign with the "MIrror Edge"