Dear Real Estate Agent

Dear Real Estate Agent

Hope your Valentine’s Day was filled with love and promise! I always find that Valentine’s Day is the turning point from our long winter with the promise of spring in the air as the days are getting just a little bit longer and the sun shining brighter. Of course, this also means that the Real Estate market is also picking up as homeowners think about selling and buying.


Home Staging, to enhance the presentation of a house in the real estate market so that it sells quickly and for the most money, is quickly becoming the way to successfully market a property. I hope that it is part of your marketing plan for your clients.

Real Estate Agents who incorporate Home Staging into their service to sellers benefit greatly. How you might ask? Let me tell you.

•  Staged houses present better than competing, non-staged houses. This means that pictures look better on MSL, websites and in print. We all know that about 90% of perspective buyers search on the Internet first, so do yourself a favour – offer Home Staging as a way to attract both the sellers and the buyers to your business.

•  Staged houses motivate other Real Estate Agents to show your properties, because they show well and are move-in ready! Anything to make someone else’s job easier benefits you!

•  Statistically* Staged houses spend about 78% less time on the market than non-staged houses. This means that you save in your overall marketing costs.

•  Your reputation as a “go-to” Real Estate Agent increases when you incorporate Home Staging as part of your marketing because you are successful!

•  Buyer confidence increases when you present houses for sale that have been Staged. They know that they are looking at something special. This continues to help build your satisfied client base.

•  And best of all, leaving the Home Staging to a Home Stager, frees you up to do what you do best – SELL HOUSES!

I could go on and on with the benefits for you incorporating Home Staging into your marketing plan. If you would like to continue this conversation and find out more of what I am now up to – give me a call – I’d love to have coffee with you (my treat). I can also help you know how to talk to your clients about Home Staging.
homeready@homereadyhomestaging.ca, 613-894-4155.

Hoping to talk with you soon!

Best Regards,

Kathryn Wilson,

Certified Canadian Staging Professional,  Professional Colour Consultant.

*RESA - The Real Estate Staging Association Statistics Report, 2010; http://www.realestatestagingassociation.com/

                      

How Do Real Estate Agents Benefit from Home Staging?

There are many ways that Home Staging benefits the Real Estate Agent.  First of all, research shows that Staged homes sell for more money and are on the market for a shorter amount of time compared to non-staged homes, thus lowering the Agent's marketing costs.  And lets face it, Staged homes quite simply show better!  Other Agents will be pleased to show the listing, bringing along more prospective buyers.  This may increase their profitability too.  Staged homes help grow the Agent's business as satisfied buyers and sellers more frequently refer the Agent who has Staged their listings.  And Staged homes look better in print ads, Internet listings and virtual tours.  All this lend credibility to the Real Estate Agent's marketing and selling skills. 
And the bottom line here is that clients are satisfied and the Real Estate Agent proves their worth and understanding of the importance of Home Staging.  Oh, and yes the Home Stager greatly benefits too.  It's a win-win-win situation.  What could be better!

If you are planning to sell your home soon, ask you Real Estate Agent to refer to HomeReady Homestaging.  If you do not have an Agent at this time, your Home Stager at HomeReady Home Staging can refer you to a Real Estate Agent who values the role of Home Staging in their business.
homeready@homereadyhomestaging.ca
613-894-4155

Selling in the new year?

If you are thinking about selling your home in the new year, then NOW is the time to start planning.  Contacting a Professional Home Stager should be first on your list.  Consultation with a Professional Home Stager will provide you with reccomendations and suggestions for repairs or upgrades that will increase the equity in your home.  Your home will be directly competing with every other home on the market and it is a known fact that "Staged" homes present better than unstaged homes.  Having your home presented in the best possible light will create a positive and outstanding first impression that will help you sell your home faster and for the most money.  As a homeowner, you have control over this. 
As a Professional Home Stager, I can help you with as much or as little of the work you may need to get your home ready for sale including:

• consultation
• referral to trade services
• project management
• organizing and packing
• shopping for accessories
• rental of furnishings
• showcasing of rooms in your home
• Open House preparation

Then when your home is ready, I can refer you to a Realtor who knows the market, will appropriately appraise your home and market it to get your home sold so you can move on to wherever you are going.